Determinants of route choice behavior: A comparison of shop versus work trips using the Potential Path Area - Gateway (PPAG) algorithm and Path-Size Logit

This paper presents an in-depth comparison of route choice models for work and shop vehicle trips—with emphasis on the interactions between route attributes and individual characteristics—to better understand the route choice determinants that are assumed to vary by trip purpose. Insights into the route choice behavior involving two dominant vehicle trip purposes—work and shop trips—will help in the design of traffic facilities and implementation of measures to influence route choice in the desired direction. In this study, we show that the utility and scale parameters for separate models of work and shop trips differ by direct comparison using a sequential scaling estimation method and likelihood ratio tests, and highlight the differences in route choice behavior by considering the interaction of route attributes and individual characteristics using Path-Size Logit modeling. In the process, we used Potential Path Area - Gateway (PPAG) algorithm—that generates feasible route choice sets for route choice modeling from GPS trajectories of observed routes. The results show that, indeed, route choice behavior varies by trip, which suggests that drivers attach value to route choice determinants relative to trip purpose. The inclusion of interaction terms in model specifications further indicates that work route choice behavior tends to be restrictive compared to the nonrestrictive route choice for shop trips—a generalization consistent with the mandatory and discretionary nature of work and shop trips, respectively. Specifically, individual characteristics such as personal income, age, gender, tenure, household size, and access to public transit affect route choice behavior. •Trip purpose should be considered in route choice model specification.•Work route choice tends to be restrictive compared to that of shopping.•Mandatory or flexible nature of trip purpose influences route choice behavior.•Path size factor indicates perceived benefits or costs from choosing common links.•Potential path area algorithm proves effective in generating alternative routes.