Factor Affecting the Students Buying Behavior of Two Wheelers

This paper is based on identify the factors that affect the students buying behavior of the two wheeler vehicles. The survey is mainly focused on the buying behavior of the students that motivates them to purchase the two wheeler vehicles. Now days, demand of two wheelers is increasing day by day. T...

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Veröffentlicht in:	Journal of marketing and management 2017-05, Vol.8 (1), p.31
Hauptverfasser:	Rani, Pinki, Gupta, Sakshi
Format:	Artikel
Sprache:	eng
Schlagworte:	Automobile industry Cronbach's alpha Likert scale Marketing Principal components analysis Purchasing Questionnaires Resale value Rural areas Student behavior Studies Variables
Online-Zugang:	Volltext
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