Monitoring social media: Students satisfaction with university administration activities

The paper presents an original method of identifying satisfaction of students with the activities of their university administration based on studying the content of comments on the social networks. The analysis of student opinions revealed areas of concern and priority areas in the work of the university administration. The paper characterizes the influence of large-scale events in the life of the university on student views expressed on the social networks. A model of students’ activity on commenting university administration work on the social networks for a typical calendar year has been developed. The study resulted in the formulation of conclusions and recommendations on improving the interaction between the university administration and the students on the social networks.