Technology-driven gratifications sought through text-messaging among college students in the U.S. and Japan

This study examined uses and gratifications of text-messaging focusing on its media attributes among college students who have grown up with communication technology. It also investigated if technology-driven gratifications sought is related to perceived richness of the channel as well as perceived...

Ausführliche Beschreibung

Gespeichert in:
Bibliographische Detailangaben
Veröffentlicht in:Computers in human behavior 2017-04, Vol.69, p.396-404
Hauptverfasser: Ishii, Kumi, Rife, Tyler S., Kagawa, Naomi
Format: Artikel
Sprache:eng
Schlagworte:
Online-Zugang:Volltext
Tags: Tag hinzufügen
Keine Tags, Fügen Sie den ersten Tag hinzu!
Beschreibung
Zusammenfassung:This study examined uses and gratifications of text-messaging focusing on its media attributes among college students who have grown up with communication technology. It also investigated if technology-driven gratifications sought is related to perceived richness of the channel as well as perceived competence in text communication. First, six technology-driven gratifications sought through text-messaging were identified, and using this scale, data from a total of 329 college students in the U.S. and in Japan via online surveys were analyzed. The results reveal that those who seek technology-driven gratifications are more likely to perceive the channel as rich. In addition, technology-driven gratifications sought is positively related to satisfaction with text-messaging as well as competence in text-messaging in terms of effectiveness across the groups. We also discuss similarities and differences in the use of text-messaging and its outcomes between college students in the U.S. and Japan. •College students seek six technology-driven gratifications through text-messaging.•Those who seek technology-driven gratifications perceive text-messaging as rich.•Technology-driven gratifications sought leads to greater satisfaction.•Technology-driven gratifications sought leads to greater communication effectiveness.•Some differences in text-messaging use between college students in the U.S. and Japan.
ISSN:0747-5632
1873-7692
DOI:10.1016/j.chb.2016.12.022