Study of the development process of a product large company of the production of wheat

This article it is the result of a survey of a large family business in the production chain of wheat in Brazil, where his goal was to describe the activities that comprise its Product Development Process (PDP). The diagnosis was made by comparison with the evidence found in the PDP model for the food industry and described by Zuin Alliprandini (2006). For this study to collect data and information was done by implementing a roadmap for research in the area responsible for product development. The importance of the paper is to report to the scientific and business model of product development specifically for the food industry that is structured and has been empirically tested successfully. As noted in the body of this article, a structured PDP has several competitive advantages for companies in the food sector. One of these advantages is the decrease in employment testing geographic and business in general was also observed in this case study. The decrease in the application of this test leads to a lower financial contribution in the PDP business.