Driving Business Strategy through BSC in Large Organizations

This paper describes the crucial role played by the Balanced Scorecard (BSC) methodology implementation which led to the acquisition of Corus, an unparalleled action which has catapulted Tata Steel and the Tata Group into the league of companies that straddle the world business scenario and influenc...

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Veröffentlicht in:Vikalpa 2014-01, Vol.39 (1), p.1-20
Hauptverfasser: Muthuraman, B, Jayaraman, R
Format: Artikel
Sprache:eng
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Zusammenfassung:This paper describes the crucial role played by the Balanced Scorecard (BSC) methodology implementation which led to the acquisition of Corus, an unparalleled action which has catapulted Tata Steel and the Tata Group into the league of companies that straddle the world business scenario and influence customer comforts.
ISSN:0256-0909
2395-3799
DOI:10.1177/0256090920140101