Why Did Khizr Khan’s Speech at the 2016 Democratic National Convention Go Viral? Personifying Collective Values in an Epideictic Speech

On July 28, 2016, Mr. Khizr Khan, an American Muslim immigrant, gave a short speech at the Democratic National Convention. Khan’s speech eulogized his soldier son, attacked the Republican presidential nominee, Donald Trump, and endorsed the Democratic nominee, Hillary Clinton. The speech went “viral” within minutes, circulating rapidly on the Internet, evoking an immediate response on social media. Barely 2 days later, Trump attacked the Khan speech, the Khans responded, and the event dominated the news for days. The event and its aftermath “emerged as an unexpected and potentially pivotal flash point in the general election” (Burns, Haberman, & Parket, 2016). Why did this speech have such an effect? Using principles from Aristotle’s concept of the epideictic speech, this study examines (1) the role of surprise in the structure and visual presentation of Khan’s speech, as well as (2) the way in which Khan expressed personal and collective anger. Trump’s postconvention responses magnified the speech effect through heavy media coverage.