Media Representation of Women, Children and Minority Rights: Pakistani Public Response

This paper focuses on the media impact on the discourse of women, children and minority rights within the context of Pakistan while also studying the difference in response generated by Males and females consumers with a sample of 455 adults taken from different private and public institutes of Pakistan. Correlational research design was employed for this research and data was collected through indigenous questionnaire. Pearson Product Moment Correlation was used to find out the relationship between the study variables. Moreover, Multiple Hierarchical regression analysis was conducted to study whether the promotion of women, children and minority rights was predicted by Media. Also moderating effect of gender was studied by conducted a SEM using path analysis through AMOS. The findings of the study revealed that awareness about women, children and minority rights was significantly predicted by mass media, controlling for the effects of demographic variables. Moreover, the results of the moderation analysis revealed the significant interaction effect of gender and media with minority. The findings highlighted that Pakistani media effectively performs its responsibilities by better providing factual information for citizens and empowerment for the disenfranchised among other roles. So, that the media consumers in Pakistan have to platforms that enable various segments of society to voice their political concerns and demands.