Racism: Origin and Theory

This is a review of the theoretical development of the concept of racism. From its 1960s activist roots, the concept lost its theoretical content in its 1970s popularization. Now racism describes virtually anything having t o do with racial conflict. The concept is reintroduced and used to analyze the post-1970s race relations propositions. The declining significance of race, symbolic racism, color-blind racism, and unconscious racism missed the structural regressions brought on by the "southern strategy" to mask indirect and covert ways to continue racial oppression. As a result, the new Jim Crow was missed in race relations since the 1980s. A reconsideration of the theory of racism calls for a strategic approach to race relations research. Research should focus on the etiology of racism among European Americans and the central role played by White elites and the media in maintaining historic cultural and institutional arrangements.