First-Hands’ Contribution in Business Inquiry Based on Qualitative Inquiry of Assessing Environmentalism Initiatives

This is a report paper, provides the key philosophies of underpinning qualitative methodology, which is utilized in business inquiry of assessing corporate environmentalism initiatives. It begins with an overview of research philosophy and ontology/epistemological platforms and the choice of inductive method that shapes the ways to conduct social inquiry. It follows by description of case study design, including the purists and pragmatists’ debate on case study research and justification of the required data and collection methods. The end up is details analysing techniques of collected data and validity/reliability leverage.