UTJECAJ DEMOGRAFSKIH KARAKTERISTIKA POTROŠAČA NA PROCES DONOŠENJA ODLUKE O KUPOVINI
Ponašanje potrošaca u procesu kupovnog odlucivanja odreðeno je mnogim cimbenicima, a cilj ovog rada je istražiti utjecaj demografskih cimbenika na proces donošenja kupovne odluke. Za potrebe rada provedeno je primarno istraživanje meðu hrvatskim potrošacima instrumentom anketnog upitnika s ciljem is...
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| Veröffentlicht in: | Ekonomska misao i praksa 2017-01, Vol.26 (1), p.381 |
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| creator | Štulec, Ivana Petljak, Kristina Rakarić, Jelena |
| description | Ponašanje potrošaca u procesu kupovnog odlucivanja odreðeno je mnogim cimbenicima, a cilj ovog rada je istražiti utjecaj demografskih cimbenika na proces donošenja kupovne odluke. Za potrebe rada provedeno je primarno istraživanje meðu hrvatskim potrošacima instrumentom anketnog upitnika s ciljem ispitivanja utjecu li, i na koji nacin, demografske karakteristike ispitanika poput spola, dobi, obrazovanja, radnog statusa i osobnih prihoda na proces donošenja odluke o kupovini. Identificiranje demografskih obilježja potrošaca pomaže maloprodavacima u odreðivanju ciljnih tržišta te u predviðanju buducih kupovnih navika potrošaca. Znanstveni doprinos rada ogleda se u tome što je kupovni proces istraživan zasebno po fazama procesa temeljem cega se mogu donijeti konkretni zakljucci i preporuke maloprodavacima kako prilagoditi maloprodajnu strategiju ciljanom segmentu potrošaca. U obradi rezultata korišteni su statisticki testovi, t-test i ANOVA. Rezultati pokazuju da demografske karakteristike ispitanika utjecu na proces donošenja odluke o kupovini, te da se njihov utjecaj razlikuje, kako meðusobno, tako i po fazama kupovnog procesa. |
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Za potrebe rada provedeno je primarno istraživanje meðu hrvatskim potrošacima instrumentom anketnog upitnika s ciljem ispitivanja utjecu li, i na koji nacin, demografske karakteristike ispitanika poput spola, dobi, obrazovanja, radnog statusa i osobnih prihoda na proces donošenja odluke o kupovini. Identificiranje demografskih obilježja potrošaca pomaže maloprodavacima u odreðivanju ciljnih tržišta te u predviðanju buducih kupovnih navika potrošaca. Znanstveni doprinos rada ogleda se u tome što je kupovni proces istraživan zasebno po fazama procesa temeljem cega se mogu donijeti konkretni zakljucci i preporuke maloprodavacima kako prilagoditi maloprodajnu strategiju ciljanom segmentu potrošaca. U obradi rezultata korišteni su statisticki testovi, t-test i ANOVA. Rezultati pokazuju da demografske karakteristike ispitanika utjecu na proces donošenja odluke o kupovini, te da se njihov utjecaj razlikuje, kako meðusobno, tako i po fazama kupovnog procesa.</description><identifier>ISSN: 1330-1039</identifier><identifier>EISSN: 1848-963X</identifier><language>hrv</language><publisher>Dubrovnik: University of Dubrovnik</publisher><subject>Consumer behavior ; Decision making ; Demographics ; Effects ; Studies ; Variance analysis</subject><ispartof>Ekonomska misao i praksa, 2017-01, Vol.26 (1), p.381</ispartof><rights>Copyright University of Dubrovnik 2017</rights><lds50>peer_reviewed</lds50><oa>free_for_read</oa><woscitedreferencessubscribed>false</woscitedreferencessubscribed></display><links><openurl>$$Topenurl_article</openurl><openurlfulltext>$$Topenurlfull_article</openurlfulltext><thumbnail>$$Tsyndetics_thumb_exl</thumbnail><link.rule.ids>315,781,785</link.rule.ids></links><search><creatorcontrib>Štulec, Ivana</creatorcontrib><creatorcontrib>Petljak, Kristina</creatorcontrib><creatorcontrib>Rakarić, Jelena</creatorcontrib><title>UTJECAJ DEMOGRAFSKIH KARAKTERISTIKA POTROŠAČA NA PROCES DONOŠENJA ODLUKE O KUPOVINI</title><title>Ekonomska misao i praksa</title><description>Ponašanje potrošaca u procesu kupovnog odlucivanja odreðeno je mnogim cimbenicima, a cilj ovog rada je istražiti utjecaj demografskih cimbenika na proces donošenja kupovne odluke. Za potrebe rada provedeno je primarno istraživanje meðu hrvatskim potrošacima instrumentom anketnog upitnika s ciljem ispitivanja utjecu li, i na koji nacin, demografske karakteristike ispitanika poput spola, dobi, obrazovanja, radnog statusa i osobnih prihoda na proces donošenja odluke o kupovini. Identificiranje demografskih obilježja potrošaca pomaže maloprodavacima u odreðivanju ciljnih tržišta te u predviðanju buducih kupovnih navika potrošaca. Znanstveni doprinos rada ogleda se u tome što je kupovni proces istraživan zasebno po fazama procesa temeljem cega se mogu donijeti konkretni zakljucci i preporuke maloprodavacima kako prilagoditi maloprodajnu strategiju ciljanom segmentu potrošaca. U obradi rezultata korišteni su statisticki testovi, t-test i ANOVA. Rezultati pokazuju da demografske karakteristike ispitanika utjecu na proces donošenja odluke o kupovini, te da se njihov utjecaj razlikuje, kako meðusobno, tako i po fazama kupovnog procesa.</description><subject>Consumer behavior</subject><subject>Decision making</subject><subject>Demographics</subject><subject>Effects</subject><subject>Studies</subject><subject>Variance analysis</subject><issn>1330-1039</issn><issn>1848-963X</issn><fulltext>true</fulltext><rsrctype>article</rsrctype><creationdate>2017</creationdate><recordtype>article</recordtype><sourceid>8G5</sourceid><sourceid>ABUWG</sourceid><sourceid>AFKRA</sourceid><sourceid>AZQEC</sourceid><sourceid>BENPR</sourceid><sourceid>CCPQU</sourceid><sourceid>DWQXO</sourceid><sourceid>GNUQQ</sourceid><sourceid>GUQSH</sourceid><sourceid>M2O</sourceid><recordid>eNotjUtOwzAARCMEEqVwB0usI9lx4s_SStzWSYirxKnYVbFjLypES0NvwSE4DL0XkWA182bx5iZaIJaymBP8ejt3jGGMIOb30cM0HSDMGIFoEe16U8pclKCQL3rdilVXqQ2oRCsqI1vVGVUJsNWm1ddv8fMlQDNjq3PZgUI38yibUgBd1H0lgQZVv9U71ajH6C4Mb5N_-s9lZFbS5Ju41muVizo-EZTGmcMZGdgwIoQgYZSyNCSeh5EHnGA3OOepw9Zh7K21CYSJZYEGmGQ-49SOeBk9_2lP5-PHxU-f-8Pxcn6fH_eII0Y5pSTDv_CBSKU</recordid><startdate>20170101</startdate><enddate>20170101</enddate><creator>Štulec, Ivana</creator><creator>Petljak, Kristina</creator><creator>Rakarić, Jelena</creator><general>University of Dubrovnik</general><scope>0U~</scope><scope>1-H</scope><scope>3V.</scope><scope>7WY</scope><scope>7WZ</scope><scope>7XB</scope><scope>87Z</scope><scope>8FK</scope><scope>8FL</scope><scope>8G5</scope><scope>ABUWG</scope><scope>AFKRA</scope><scope>AZQEC</scope><scope>BENPR</scope><scope>BEZIV</scope><scope>BYOGL</scope><scope>CCPQU</scope><scope>DWQXO</scope><scope>FRNLG</scope><scope>F~G</scope><scope>GNUQQ</scope><scope>GUQSH</scope><scope>K60</scope><scope>K6~</scope><scope>L.-</scope><scope>L.0</scope><scope>M0C</scope><scope>M2O</scope><scope>MBDVC</scope><scope>PIMPY</scope><scope>PQBIZ</scope><scope>PQBZA</scope><scope>PQEST</scope><scope>PQQKQ</scope><scope>PQUKI</scope><scope>Q9U</scope></search><sort><creationdate>20170101</creationdate><title>UTJECAJ DEMOGRAFSKIH KARAKTERISTIKA POTROŠAČA NA PROCES DONOŠENJA ODLUKE O KUPOVINI</title><author>Štulec, Ivana ; Petljak, Kristina ; Rakarić, Jelena</author></sort><facets><frbrtype>5</frbrtype><frbrgroupid>cdi_FETCH-LOGICAL-p614-5c356a8ad1110687784f2e9fd9f323cacce7c3bc33ebbb2002b8f7f025e597bd3</frbrgroupid><rsrctype>articles</rsrctype><prefilter>articles</prefilter><language>hrv</language><creationdate>2017</creationdate><topic>Consumer behavior</topic><topic>Decision making</topic><topic>Demographics</topic><topic>Effects</topic><topic>Studies</topic><topic>Variance analysis</topic><toplevel>peer_reviewed</toplevel><toplevel>online_resources</toplevel><creatorcontrib>Štulec, Ivana</creatorcontrib><creatorcontrib>Petljak, Kristina</creatorcontrib><creatorcontrib>Rakarić, Jelena</creatorcontrib><collection>Global News & ABI/Inform Professional</collection><collection>Trade PRO</collection><collection>ProQuest Central (Corporate)</collection><collection>Access via ABI/INFORM (ProQuest)</collection><collection>ABI/INFORM Global (PDF only)</collection><collection>ProQuest Central (purchase pre-March 2016)</collection><collection>ABI/INFORM Global (Alumni Edition)</collection><collection>ProQuest Central (Alumni) (purchase pre-March 2016)</collection><collection>ABI/INFORM Collection (Alumni Edition)</collection><collection>Research Library (Alumni Edition)</collection><collection>ProQuest Central (Alumni Edition)</collection><collection>ProQuest Central UK/Ireland</collection><collection>ProQuest Central Essentials</collection><collection>ProQuest Central</collection><collection>Business Premium Collection</collection><collection>East Europe, Central Europe Database</collection><collection>ProQuest One Community College</collection><collection>ProQuest Central Korea</collection><collection>Business Premium Collection (Alumni)</collection><collection>ABI/INFORM Global (Corporate)</collection><collection>ProQuest Central Student</collection><collection>Research Library Prep</collection><collection>ProQuest Business Collection (Alumni Edition)</collection><collection>ProQuest Business Collection</collection><collection>ABI/INFORM Professional Advanced</collection><collection>ABI/INFORM Professional Standard</collection><collection>ABI/INFORM Global</collection><collection>Research Library</collection><collection>Research Library (Corporate)</collection><collection>Access via ProQuest (Open Access)</collection><collection>ProQuest One Business</collection><collection>ProQuest One Business (Alumni)</collection><collection>ProQuest One Academic Eastern Edition (DO NOT USE)</collection><collection>ProQuest One Academic</collection><collection>ProQuest One Academic UKI Edition</collection><collection>ProQuest Central Basic</collection><jtitle>Ekonomska misao i praksa</jtitle></facets><delivery><delcategory>Remote Search Resource</delcategory><fulltext>fulltext</fulltext></delivery><addata><au>Štulec, Ivana</au><au>Petljak, Kristina</au><au>Rakarić, Jelena</au><format>journal</format><genre>article</genre><ristype>JOUR</ristype><atitle>UTJECAJ DEMOGRAFSKIH KARAKTERISTIKA POTROŠAČA NA PROCES DONOŠENJA ODLUKE O KUPOVINI</atitle><jtitle>Ekonomska misao i praksa</jtitle><date>2017-01-01</date><risdate>2017</risdate><volume>26</volume><issue>1</issue><spage>381</spage><pages>381-</pages><issn>1330-1039</issn><eissn>1848-963X</eissn><abstract>Ponašanje potrošaca u procesu kupovnog odlucivanja odreðeno je mnogim cimbenicima, a cilj ovog rada je istražiti utjecaj demografskih cimbenika na proces donošenja kupovne odluke. Za potrebe rada provedeno je primarno istraživanje meðu hrvatskim potrošacima instrumentom anketnog upitnika s ciljem ispitivanja utjecu li, i na koji nacin, demografske karakteristike ispitanika poput spola, dobi, obrazovanja, radnog statusa i osobnih prihoda na proces donošenja odluke o kupovini. Identificiranje demografskih obilježja potrošaca pomaže maloprodavacima u odreðivanju ciljnih tržišta te u predviðanju buducih kupovnih navika potrošaca. Znanstveni doprinos rada ogleda se u tome što je kupovni proces istraživan zasebno po fazama procesa temeljem cega se mogu donijeti konkretni zakljucci i preporuke maloprodavacima kako prilagoditi maloprodajnu strategiju ciljanom segmentu potrošaca. U obradi rezultata korišteni su statisticki testovi, t-test i ANOVA. Rezultati pokazuju da demografske karakteristike ispitanika utjecu na proces donošenja odluke o kupovini, te da se njihov utjecaj razlikuje, kako meðusobno, tako i po fazama kupovnog procesa.</abstract><cop>Dubrovnik</cop><pub>University of Dubrovnik</pub><oa>free_for_read</oa></addata></record> |
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| ispartof | Ekonomska misao i praksa, 2017-01, Vol.26 (1), p.381 |
| issn | 1330-1039 1848-963X |
| language | hrv |
| recordid | cdi_proquest_journals_1918797765 |
| source | DOAJ Directory of Open Access Journals; Elektronische Zeitschriftenbibliothek - Frei zugängliche E-Journals |
| subjects | Consumer behavior Decision making Demographics Effects Studies Variance analysis |
| title | UTJECAJ DEMOGRAFSKIH KARAKTERISTIKA POTROŠAČA NA PROCES DONOŠENJA ODLUKE O KUPOVINI |
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