An Economic Analysis of Arrival and Turnover of Fruits and Vegetables of Narwal Mandi Jammu

The study was conducted in Narwal Mandi, Jammu situated in the southern area of Jammu city. This is one among the three fruit and vegetable terminal markets in Jammu and Kashmir. The other two are Parimpora of Srinagar and Nowpora of Sopore distrcts. The study based on both the primary and secondary data. In the study 26 carrying and forwarding agents were selected through purposive sampling for the collection of primary information with the help of structured and tested schedule and the secondary information was collected from Directorate of Horticulture (Planning and Marketing), Jammu and APMC Narwal, Jammu. The collected data were analyzed by using descriptive statistical tools, seasonal variations and 95% confidence interval technique. The study also revealed that the arrival (in MT) was more in vegetables as compared to fruits, whereas turnover (in £ was more for fruits than vegetables. The reason for the same was higher average rates per quintal in fruits than vegetables. The study analyzed and depicted that the decadal highest arrival 407625 MT was received in fruits and vegetables for the year 2011-12 and decadal highest turnover £ 11875 lakh was received in the year 2013-14.