Evaluating Medical Tourism Prospects of Joint Commission International Accredited Hospitals in the Kingdom of Saudi Arabia

The objectives of this research are to discover the possible methods in attracting medical tourists to Joint Commission International (JCI) accredited hospitals in Saudi Arabia and to measure the usefulness of marketing mix on Saudi Arabian Medical tourism. The Non probability purposive sampling technique was used in the study with 180 valid data samples are considered for final analysis resulting with 87.37% response rate. The regression and correlation analysis were conducted to analyze correlations between the marketing mix variables for which the result is p