Encouraging Australians to Draw the Line on gaining weight

Encouraging Australians to Draw the Line on gaining weight

Introduction: The Draw the Line social marketing campaign aims to prevent unhealthy weight gain among Western Australian (WA) adults by promoting practical ways to make healthier choices. The five key messages promoted for avoiding unhealthy weight gain are: reduce your portion size, eat less sugar,...

Ausführliche Beschreibung

Gespeichert in:
Bibliographische Detailangaben
Veröffentlicht in:Journal of science and medicine in sport 2011-12, Vol.14, p.e24-e24
Hauptverfasser: James, N, Shilton, T, Maitland, C, Rosenberg, M, Wood, L, French, S, Ivery, P
Format: Artikel
Sprache:eng
Schlagworte:
Physical Medicine and Rehabilitation
Social marketing
Sports Medicine
Online-Zugang:Volltext
Tags: Tag hinzufügen
Keine Tags, Fügen Sie den ersten Tag hinzu!
Beschreibung
Zusammenfassung:Introduction: The Draw the Line social marketing campaign aims to prevent unhealthy weight gain among Western Australian (WA) adults by promoting practical ways to make healthier choices. The five key messages promoted for avoiding unhealthy weight gain are: reduce your portion size, eat less sugar, eat less fat, be more...
ISSN:1440-2440
1878-1861
DOI:10.1016/j.jsams.2011.11.049