Develop Eco-Friendly Enterprise: Aligning Enablers with Strategy

Environmental friendliness has been regarded as a fundamental characteristic of sustainability and competitiveness, yet such eco-friendliness is often not performed well. Based on the relationship matrix in the Quality Function Deployment (QFD) method and fuzzy logic, this paper presents an original integrated approach that, by linking competitive bases, green capabilities, and providers, aims at identifying the most appropriate providers to be implemented by companies starting from competitive characteristics. As an illustration, an international electronics-related manufacturing firm’s eco-friendliness developing project is cited which provides evidence of a robust method that can improve the eco-friendliness of an enterprise and enhance competitive advantage. The approach allows for avoiding the risk of misalignments between green providers and competition requirements for practitioners that seek to implement green supply chain management systems.