Design, Business Models, and Human-Technology Teamwork

In addition to many advances in technology and human-machine interfaces, the Internet was taking hold, web browsers were becoming standard, the first Wi-Fi band was established, along with today's HDTV standards. Consider the rise of intelligent machines, or the growth of cloud services coupled with the prevalence of computer chips, sensors, and telecommunications capability in almost everything-the Internet of Things. Advances in artificial intelligence and machine learning coupled with cheap sensors, ubiquitous telecommunications, and ever more powerful computer chips have come together to enable unprecedented automation of tasks long thought undoable by machine. An Example of Human-Technology Teamwork Today's design tools require the designer to specify almost all of the details of the desired product. Modern design tools can compute stress and strain, heat transmission, and other parameters of physical models and electronic characteristics of circuits. Leaders of research, technology, and product design can help to correct this error and drive competitive advantage for their companies. Leaders of R&D and product development must also reconceptualize their role to include the development of new business models. Wall Street Journal, September 15. http://www.wsj.com/ articles/sleek-italian-kitchens-cross-the-pond-1473947944 Don Norman is both a businessperson-having served as a vice president at Apple and an executive at Hewlett Packard-and an academic who has taught and conducted research at Harvard, University of California, San Diego, Northwestern, KAIST (Korea), and Tongji (Shanghai).