Are Enjoyment and Appreciation Both Yardsticks of Popularity?

The current study adopts a broad-based model of media and audience values as well as recent understandings of enjoyment versus appreciation to predict that aggregate audience appraisals should be related to film budget, gross, and measures of viewership differently depending on the type of appraisal...

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Veröffentlicht in:Journal of media psychology 2019-04, Vol.31 (2), p.55-64
Hauptverfasser: Lewis, Robert Joel, Grizzard, Matthew N., Choi, Jin-A., Wang, Pei Ling
Format: Artikel
Sprache:eng
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