Marketing a Nutritional Revolutionary Breakthrough

The fact that they have M.D.'s backing up the product is the biggest plus they have. . . . For decades the multilevel field [of marketing] has been the province of snake-oil salesmen, so the credibility provided by top-name medical people is invaluable. These quotes are from "Big Plans,&qu...

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Veröffentlicht in:The New England journal of medicine 1986-10, Vol.315 (15), p.971-973
1. Verfasser: Stare, Fredrick J
Format: Artikel
Sprache:eng
Online-Zugang:Volltext
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