Marketing a Nutritional Revolutionary Breakthrough

The fact that they have M.D.'s backing up the product is the biggest plus they have. . . . For decades the multilevel field [of marketing] has been the province of snake-oil salesmen, so the credibility provided by top-name medical people is invaluable. These quotes are from "Big Plans," published in February 1986 in Inc ., the "magazine for growing companies." Who are "they," what is the product, who are the M.D.s, and are they really top-name medical people? "They" are United Sciences of America, Inc. (USA, Inc.), of Carrollton (Dallas), Texas. The "product" is a nutritional supplement — in . . .