Security Intention: Creating and Protecting Google Password

Google is a multinational company in the US that focuses on Internet product and service. To use the various services from Google, the users must own a Google account. In registering process to create a new Google account, the users are asked to create a password to protect the account. The password regulation policy made by Google requires all the users to develop a password for their Google account according to the policy applied. This study aims to analyze the behavior of the users with Google account case study by using 11 construct variable adapted from Protection Motivation Theory (PMT). The data is collected from the Google users that consists of 285 respondents. The data analysis method used in this study is structural equation modelling (SEM). The study result shows that the factor affecting the intention is perceived vulnerability and threat suspensibility.