Consumption, Production, and Rhetorical Knowledge in Visual and Multimodal Textbooks

Grounded in a multimodal turn in composition studies, this article reports findings from a quantitative taxonomy analysis of four visual rhetoric and multimodal composition textbooks. This analysis reveals that while theories privilege the production of visual and multimodal compositions, the practices encapsulated in these textbooks promote the consumption of such compositions more so than production. As a result, instructors will have to be mindful about their uptake of visual and multimodal textbooks if they want to teach in ways that are theoretically grounded and rhetorically rich.