London 2012 (Re)calling: Youth memories and Olympic ‘legacy’ ether in the hinterland

Engendering interest and support among young people was a key strategy for the organisers of the London 2012 Olympic Games. Part of the approach entailed promoting the event as a context and inspirational catalyst to propel young people’s proclivities toward, and enduring participation in, sport and physical activity. Although a variety of participatory platforms were entertained, the discipline of physical education remained a favoured space in which enduring Olympic imperatives could be amalgamated with government policy objectives. In this paper data are presented taken from the initial three years of a longitudinal study on young people’s engagement with the London 2012 Olympic Games, sport, physical activity and physical education within the UK’s West Midlands region. Memory scholarship is brought together with Olympic critiques, legacy debates, youth work and discussions about physical education to conceptualise participants’ anticipations and recollections of the London 2012 Olympic Games as a triptych of narrative fragments: each provides insights regarding youth experiences and the remnants of Olympic ether in the country’s hinterland. The paper offers a means subsequently to think differently about how we might play with the qualitative sociological/historiographical moments (experiences, voices, accounts, stories, etc.) that we capture in and through our work.