COMMON SENSE APPROACH AS A BASIS FOR SUCCESSFUL UNIVERSITY-INDUSTRY COOPERATION

Many studies confirm the positive aspects of the "open innovation" approach for university- industry collaborations. Often are such positive aspects connected with different, in studies proposed, step-by-step procedures of open innovation implementation, within the university- industry cooperation. Such procedures take into consideration cultural aspects of the parties, core capabilities, employees and staff, structures of organizations, issues regarding managing intellectual property, and at the end, creation of knowledge base, all in order to run university-industry cooperation successful. In this paper we show that a lot of collaborations develop themselves successful, not by following strictly methods proposed by literature, but by acting according to common sense code. We show, based on best-practice example of cooperation between the EPLAN Software & Services Company and Rheinische Fachhochschule Köln gGmbH, that some collaborations are open innovative in their practice, even if they do not follow the open innovation idea and that open innovation as an idea is not the primary reason for successful cooperation.