The New Wisdom of the Crowd
Scandinavian media giant Schibsted publishes Verdens Gang (VG), the number one online newspaper in Norway and the nation's number two print daily. Schibsted's approach to news is noteworthy because it boasts some the most profitable sites of any traditional media organization in the world....
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| Veröffentlicht in: | Nieman reports 2016-10, Vol.70 (4), p.56 |
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| Format: | Artikel |
| Sprache: | eng |
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| Online-Zugang: | Volltext |
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| Zusammenfassung: | Scandinavian media giant Schibsted publishes Verdens Gang (VG), the number one online newspaper in Norway and the nation's number two print daily. Schibsted's approach to news is noteworthy because it boasts some the most profitable sites of any traditional media organization in the world. One key to Schibsted's success is recognizing that today connections matter more than content. Here, in an excerpt from The Content Trap: A Strategist's Guide to Digital Change, Anand examines the evolution of VG online. |
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| ISSN: | 0028-9817 |