Effect of non-work related Internet usage on stimulating employee organizational creativity

Creativity in organizational success has no alternatives in future and according to Internet which is an integral part of any organization and usage of the organizational Internet resources for non-work purpose by employee is current; This study intends to use stimulating creativity factors that has...

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Veröffentlicht in:International journal of advanced networking and applications 2016-09, Vol.8 (2), p.3014
Hauptverfasser: Hojjati, Sanaz Nikghadam, Baqhi, Hanieh ziaee Sarvineh
Format: Artikel
Sprache:eng
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Zusammenfassung:Creativity in organizational success has no alternatives in future and according to Internet which is an integral part of any organization and usage of the organizational Internet resources for non-work purpose by employee is current; This study intends to use stimulating creativity factors that has been extracted from earlier research for investigate organizational creativity through non- work related Internet usage by using factors. Target population are automotive manufacturer employees in their central offices and potential stimulating creativity factors are: intrinsic motivation, independent thinking, information accessibility, curiosity and exploration, break down technical barriers and collaboration. Data gathering is done by questionnaire and answers are designed by Likert Scale. Sampling technique are cluster and random together. Statistical Software SPSS 22.0 is used for Pearson correlation and investigate hypothesis. The method is library and field study. Findings are shown these defined independent variables have positive and meaningful relationship to creativity but intrinsic motivation and information accessibility have positive and reverse; curiosity and exploration and independent thinking have positive and straight relationship through non-work related Internet usage.
ISSN:0975-0290
0975-0282