Citizen wellbeing and GDP: Towards more appropriate measures of Namibia's success and progress

Developing nations like Namibia are aiming to industrialize much like developed nations and use the gross domestic product to measure their progress. However, this development path has been largely unsustainable. For Namibia to develop into a sustainable society, a different approach is needed. This study aimed to find entry points toward such an approach. Surveys were conducted in Windhoek, Namibia's capital, to measure human well-being. Generally, as is expected in a developing country, well-being correlated positively along the income line. However, the indicators did illustrate that a more holistic measure would go a long way toward more effective development planning in Namibia. This study provided an entry point from which further work will be undertaken.