Food-ography: Food and new media

Ever since Roland Barthes began to analyze food as a language, a symbol of culture and ideology, semiotics also began to study food in its connotative value or as a form of social identity and as a new “lifestyle.” As a matter of fact this approach is evident because our contemporary postmodern society can be defined as an orthorexic society, in which everybody, everywhere is constantly speaking about food. This phenomenon is called foodism, a practice particularly emphasized in the new media. In this article a specific type of foodism is analyzed: the practice of food–photography. This includes both an individual practice meant to be a self-expression, known by the famous name “food porn,” a sort of food “selfie” and also photography as an artistic expression, a new art form, a practice which can be seen at food photography exhibitions. Different from other forms of foodism, this particular form of food practice is emphasized by the viral use of photography through social networks. Nowadays, new media is the place in where social and individual identity originates therefore semiotics and sociosemiotics must study these new forms of communication to interpret the value of food in contemporary society and the sense of this phenomenon.