Expectations concerning retail: a study of clothing and shoe consumers at the bottom of the social pyramid
Originality/value--The clusters represents a discriminant effort to highlight the differences between consumers considered in the same group of analysis, the bottom of the pyramid. Managerially, retail managers can assess their retail mix, and then drive more focused strategies and operations.
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| Veröffentlicht in: | Revista brasileira de gestão de negócios 2016-10, Vol.18 (62), p.593-608 |
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| container_end_page | 608 |
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| container_issue | 62 |
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| container_title | Revista brasileira de gestão de negócios |
| container_volume | 18 |
| creator | Antoni, Verner Luis Basso, Kenny |
| description | Originality/value--The clusters represents a discriminant effort to highlight the differences between consumers considered in the same group of analysis, the bottom of the pyramid. Managerially, retail managers can assess their retail mix, and then drive more focused strategies and operations. |
| doi_str_mv | 10.7819/rbgn.v18i62.1702 |
| format | Article |
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| fulltext | fulltext |
| identifier | ISSN: 1806-4892 |
| ispartof | Revista brasileira de gestão de negócios, 2016-10, Vol.18 (62), p.593-608 |
| issn | 1806-4892 1983-0807 |
| language | eng |
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| source | DOAJ Directory of Open Access Journals; Elektronische Zeitschriftenbibliothek - Frei zugängliche E-Journals; EBSCOhost Business Source Complete |
| subjects | Consumer behavior Consumers Consumption Culture Discriminant analysis Emerging markets Expectations International Low income groups Multinational corporations Retailing Studies |
| title | Expectations concerning retail: a study of clothing and shoe consumers at the bottom of the social pyramid |
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