Expectations concerning retail: a study of clothing and shoe consumers at the bottom of the social pyramid

Expectations concerning retail: a study of clothing and shoe consumers at the bottom of the social pyramid

Originality/value--The clusters represents a discriminant effort to highlight the differences between consumers considered in the same group of analysis, the bottom of the pyramid. Managerially, retail managers can assess their retail mix, and then drive more focused strategies and operations.

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Veröffentlicht in:Revista brasileira de gestão de negócios 2016-10, Vol.18 (62), p.593-608
Hauptverfasser: Antoni, Verner Luis, Basso, Kenny
Format: Artikel
Sprache:eng
Schlagworte:
Consumer behavior
Consumers
Consumption
Culture
Discriminant analysis
Emerging markets
Expectations
International
Low income groups
Multinational corporations
Retailing
Studies
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Zusammenfassung:Originality/value--The clusters represents a discriminant effort to highlight the differences between consumers considered in the same group of analysis, the bottom of the pyramid. Managerially, retail managers can assess their retail mix, and then drive more focused strategies and operations.
ISSN:1806-4892
1983-0807
DOI:10.7819/rbgn.v18i62.1702