La comunicación y reputación en el sector bancario ruso/Reputational communication in the banking: Russian Case
Introduction. The article presents the results of a study about the banker sector and its communication with the society. Objectives. The aim of this project was the analysis of the effect of the communication activity in modern Russian banker on his reputation. Methodology. To obtain empirical data...
Gespeichert in:
| Veröffentlicht in: | Revista latina de comunicación social 2016-01 (71), p.940 |
|---|---|
| Hauptverfasser: | , |
| Format: | Artikel |
| Sprache: | spa |
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Tags: |
Tag hinzufügen
Keine Tags, Fügen Sie den ersten Tag hinzu!
|
| container_end_page | |
|---|---|
| container_issue | 71 |
| container_start_page | 940 |
| container_title | Revista latina de comunicación social |
| container_volume | |
| creator | Dzyaloshinsky, Iosif M Pilgun, M |
| description | Introduction. The article presents the results of a study about the banker sector and its communication with the society. Objectives. The aim of this project was the analysis of the effect of the communication activity in modern Russian banker on his reputation. Methodology. To obtain empirical data was used method of individual expert survey (involved representatives of the largest Russian business, the federal executive branch and banking elite, large associations, financial analysts and journalists). Results. The study identified the key factors that determine the reputation of a banker: professionalism, personal qualities, performance activities. Discussion and Conclusion. It was found that different target groups, the proportion of different factors varies considerably. High activity of Media contributes to the formation of the popular image of the banker, but harms the reputation in the professional field. |
| doi_str_mv | 10.4185/RLCS-2016-1128 |
| format | Article |
| fullrecord | <record><control><sourceid>proquest</sourceid><recordid>TN_cdi_proquest_journals_1827272554</recordid><sourceformat>XML</sourceformat><sourcesystem>PC</sourcesystem><sourcerecordid>4209069891</sourcerecordid><originalsourceid>FETCH-proquest_journals_18272725543</originalsourceid><addsrcrecordid>eNqNjMGKwjAURYMgqKNb1w9cd8yrtga3xWEWrqr7EkPU1JpoXrLwu_yE-bFpZ_wAuRcuFw6HsSnyzyWKbF5ui12ScswTxFT02BBxIZJMpHzARkQ157kQKxyy-1aCctdojZLK_DwtPMDrWwyvp9s2QFoF5-EgrZLeOPCR3Lz8w4JxVjad41_SfTAWwll3_MXY0xrKSGSkhUKSHrP-UTakJ6_9YLOvzb74Tm7e3aOmUNUu-tZJFYp01SbLlov3qF9m7VER</addsrcrecordid><sourcetype>Aggregation Database</sourcetype><iscdi>true</iscdi><recordtype>article</recordtype><pqid>1827272554</pqid></control><display><type>article</type><title>La comunicación y reputación en el sector bancario ruso/Reputational communication in the banking: Russian Case</title><source>EZB-FREE-00999 freely available EZB journals</source><creator>Dzyaloshinsky, Iosif M ; Pilgun, M</creator><creatorcontrib>Dzyaloshinsky, Iosif M ; Pilgun, M</creatorcontrib><description>Introduction. The article presents the results of a study about the banker sector and its communication with the society. Objectives. The aim of this project was the analysis of the effect of the communication activity in modern Russian banker on his reputation. Methodology. To obtain empirical data was used method of individual expert survey (involved representatives of the largest Russian business, the federal executive branch and banking elite, large associations, financial analysts and journalists). Results. The study identified the key factors that determine the reputation of a banker: professionalism, personal qualities, performance activities. Discussion and Conclusion. It was found that different target groups, the proportion of different factors varies considerably. High activity of Media contributes to the formation of the popular image of the banker, but harms the reputation in the professional field.</description><identifier>EISSN: 1138-5820</identifier><identifier>DOI: 10.4185/RLCS-2016-1128</identifier><language>spa</language><publisher>Tenerife: Laboratorio de Technologías de la Informaciò y Nuevos Análisis, LATINA, de la Universidad de La Laguna</publisher><subject>Banking ; Banking industry ; Business communications ; Communication ; Corporate image ; Empirical analysis ; Reputation management ; Reputations ; Russian language</subject><ispartof>Revista latina de comunicación social, 2016-01 (71), p.940</ispartof><rights>Copyright Laboratorio de Technologías de la Informaciò y Nuevos Análisis, LATINA, de la Universidad de La Laguna 2016</rights><oa>free_for_read</oa><woscitedreferencessubscribed>false</woscitedreferencessubscribed></display><links><openurl>$$Topenurl_article</openurl><openurlfulltext>$$Topenurlfull_article</openurlfulltext><thumbnail>$$Tsyndetics_thumb_exl</thumbnail><link.rule.ids>314,780,784,27923,27924</link.rule.ids></links><search><creatorcontrib>Dzyaloshinsky, Iosif M</creatorcontrib><creatorcontrib>Pilgun, M</creatorcontrib><title>La comunicación y reputación en el sector bancario ruso/Reputational communication in the banking: Russian Case</title><title>Revista latina de comunicación social</title><description>Introduction. The article presents the results of a study about the banker sector and its communication with the society. Objectives. The aim of this project was the analysis of the effect of the communication activity in modern Russian banker on his reputation. Methodology. To obtain empirical data was used method of individual expert survey (involved representatives of the largest Russian business, the federal executive branch and banking elite, large associations, financial analysts and journalists). Results. The study identified the key factors that determine the reputation of a banker: professionalism, personal qualities, performance activities. Discussion and Conclusion. It was found that different target groups, the proportion of different factors varies considerably. High activity of Media contributes to the formation of the popular image of the banker, but harms the reputation in the professional field.</description><subject>Banking</subject><subject>Banking industry</subject><subject>Business communications</subject><subject>Communication</subject><subject>Corporate image</subject><subject>Empirical analysis</subject><subject>Reputation management</subject><subject>Reputations</subject><subject>Russian language</subject><issn>1138-5820</issn><fulltext>true</fulltext><rsrctype>article</rsrctype><creationdate>2016</creationdate><recordtype>article</recordtype><sourceid>8G5</sourceid><sourceid>ABUWG</sourceid><sourceid>AFKRA</sourceid><sourceid>AIMQZ</sourceid><sourceid>AZQEC</sourceid><sourceid>BENPR</sourceid><sourceid>CCPQU</sourceid><sourceid>DWQXO</sourceid><sourceid>GNUQQ</sourceid><sourceid>GUQSH</sourceid><sourceid>M2O</sourceid><recordid>eNqNjMGKwjAURYMgqKNb1w9cd8yrtga3xWEWrqr7EkPU1JpoXrLwu_yE-bFpZ_wAuRcuFw6HsSnyzyWKbF5ui12ScswTxFT02BBxIZJMpHzARkQ157kQKxyy-1aCctdojZLK_DwtPMDrWwyvp9s2QFoF5-EgrZLeOPCR3Lz8w4JxVjad41_SfTAWwll3_MXY0xrKSGSkhUKSHrP-UTakJ6_9YLOvzb74Tm7e3aOmUNUu-tZJFYp01SbLlov3qF9m7VER</recordid><startdate>20160101</startdate><enddate>20160101</enddate><creator>Dzyaloshinsky, Iosif M</creator><creator>Pilgun, M</creator><general>Laboratorio de Technologías de la Informaciò y Nuevos Análisis, LATINA, de la Universidad de La Laguna</general><scope>0-V</scope><scope>3V.</scope><scope>7XB</scope><scope>88J</scope><scope>89V</scope><scope>8BY</scope><scope>8FE</scope><scope>8FG</scope><scope>8FK</scope><scope>8G5</scope><scope>ABUWG</scope><scope>AFKRA</scope><scope>AIMQZ</scope><scope>ALSLI</scope><scope>ARAPS</scope><scope>AZQEC</scope><scope>BENPR</scope><scope>BGLVJ</scope><scope>CCPQU</scope><scope>CLZPN</scope><scope>DWQXO</scope><scope>GNUQQ</scope><scope>GUQSH</scope><scope>HCIFZ</scope><scope>LIQON</scope><scope>M2O</scope><scope>M2R</scope><scope>MBDVC</scope><scope>P5Z</scope><scope>P62</scope><scope>PIMPY</scope><scope>PQEST</scope><scope>PQQKQ</scope><scope>PQUKI</scope><scope>PRINS</scope><scope>Q9U</scope></search><sort><creationdate>20160101</creationdate><title>La comunicación y reputación en el sector bancario ruso/Reputational communication in the banking: Russian Case</title><author>Dzyaloshinsky, Iosif M ; Pilgun, M</author></sort><facets><frbrtype>5</frbrtype><frbrgroupid>cdi_FETCH-proquest_journals_18272725543</frbrgroupid><rsrctype>articles</rsrctype><prefilter>articles</prefilter><language>spa</language><creationdate>2016</creationdate><topic>Banking</topic><topic>Banking industry</topic><topic>Business communications</topic><topic>Communication</topic><topic>Corporate image</topic><topic>Empirical analysis</topic><topic>Reputation management</topic><topic>Reputations</topic><topic>Russian language</topic><toplevel>online_resources</toplevel><creatorcontrib>Dzyaloshinsky, Iosif M</creatorcontrib><creatorcontrib>Pilgun, M</creatorcontrib><collection>ProQuest Social Sciences Premium Collection</collection><collection>ProQuest Central (Corporate)</collection><collection>ProQuest Central (purchase pre-March 2016)</collection><collection>Social Science Database (Alumni Edition)</collection><collection>PRISMA Database</collection><collection>PRISMA Database with HAPI Index</collection><collection>ProQuest SciTech Collection</collection><collection>ProQuest Technology Collection</collection><collection>ProQuest Central (Alumni) (purchase pre-March 2016)</collection><collection>Research Library (Alumni Edition)</collection><collection>ProQuest Central (Alumni Edition)</collection><collection>ProQuest Central UK/Ireland</collection><collection>ProQuest One Literature</collection><collection>Social Science Premium Collection</collection><collection>Advanced Technologies & Aerospace Collection</collection><collection>ProQuest Central Essentials</collection><collection>ProQuest Central</collection><collection>Technology Collection</collection><collection>ProQuest One Community College</collection><collection>Latin America & Iberia Database</collection><collection>ProQuest Central Korea</collection><collection>ProQuest Central Student</collection><collection>Research Library Prep</collection><collection>SciTech Premium Collection</collection><collection>ProQuest One Literature - U.S. Customers Only</collection><collection>Research Library</collection><collection>Social Science Database</collection><collection>Research Library (Corporate)</collection><collection>Advanced Technologies & Aerospace Database</collection><collection>ProQuest Advanced Technologies & Aerospace Collection</collection><collection>Publicly Available Content Database</collection><collection>ProQuest One Academic Eastern Edition (DO NOT USE)</collection><collection>ProQuest One Academic</collection><collection>ProQuest One Academic UKI Edition</collection><collection>ProQuest Central China</collection><collection>ProQuest Central Basic</collection><jtitle>Revista latina de comunicación social</jtitle></facets><delivery><delcategory>Remote Search Resource</delcategory><fulltext>fulltext</fulltext></delivery><addata><au>Dzyaloshinsky, Iosif M</au><au>Pilgun, M</au><format>journal</format><genre>article</genre><ristype>JOUR</ristype><atitle>La comunicación y reputación en el sector bancario ruso/Reputational communication in the banking: Russian Case</atitle><jtitle>Revista latina de comunicación social</jtitle><date>2016-01-01</date><risdate>2016</risdate><issue>71</issue><spage>940</spage><pages>940-</pages><eissn>1138-5820</eissn><abstract>Introduction. The article presents the results of a study about the banker sector and its communication with the society. Objectives. The aim of this project was the analysis of the effect of the communication activity in modern Russian banker on his reputation. Methodology. To obtain empirical data was used method of individual expert survey (involved representatives of the largest Russian business, the federal executive branch and banking elite, large associations, financial analysts and journalists). Results. The study identified the key factors that determine the reputation of a banker: professionalism, personal qualities, performance activities. Discussion and Conclusion. It was found that different target groups, the proportion of different factors varies considerably. High activity of Media contributes to the formation of the popular image of the banker, but harms the reputation in the professional field.</abstract><cop>Tenerife</cop><pub>Laboratorio de Technologías de la Informaciò y Nuevos Análisis, LATINA, de la Universidad de La Laguna</pub><doi>10.4185/RLCS-2016-1128</doi><oa>free_for_read</oa></addata></record> |
| fulltext | fulltext |
| identifier | EISSN: 1138-5820 |
| ispartof | Revista latina de comunicación social, 2016-01 (71), p.940 |
| issn | 1138-5820 |
| language | spa |
| recordid | cdi_proquest_journals_1827272554 |
| source | EZB-FREE-00999 freely available EZB journals |
| subjects | Banking Banking industry Business communications Communication Corporate image Empirical analysis Reputation management Reputations Russian language |
| title | La comunicación y reputación en el sector bancario ruso/Reputational communication in the banking: Russian Case |
| url | https://sfx.bib-bvb.de/sfx_tum?ctx_ver=Z39.88-2004&ctx_enc=info:ofi/enc:UTF-8&ctx_tim=2025-01-13T09%3A31%3A23IST&url_ver=Z39.88-2004&url_ctx_fmt=infofi/fmt:kev:mtx:ctx&rfr_id=info:sid/primo.exlibrisgroup.com:primo3-Article-proquest&rft_val_fmt=info:ofi/fmt:kev:mtx:journal&rft.genre=article&rft.atitle=La%20comunicaci%C3%B3n%20y%20reputaci%C3%B3n%20en%20el%20sector%20bancario%20ruso/Reputational%20communication%20in%20the%20banking:%20Russian%20Case&rft.jtitle=Revista%20latina%20de%20comunicaci%C3%B3n%20social&rft.au=Dzyaloshinsky,%20Iosif%20M&rft.date=2016-01-01&rft.issue=71&rft.spage=940&rft.pages=940-&rft.eissn=1138-5820&rft_id=info:doi/10.4185/RLCS-2016-1128&rft_dat=%3Cproquest%3E4209069891%3C/proquest%3E%3Curl%3E%3C/url%3E&disable_directlink=true&sfx.directlink=off&sfx.report_link=0&rft_id=info:oai/&rft_pqid=1827272554&rft_id=info:pmid/&rfr_iscdi=true |