Modern Views on the Gamification of Business

Modern Views on the Gamification of Business

The purpose of this article is to identify modern views on the gamification of business. The paper mainly focuses on the theoretical aspects of the application of gamification in different sectors of economy, as well as on the best practices of application of gaming techniques. General scientific me...

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Veröffentlicht in:Journal of internet banking and commerce : JIBC 2016-04, Vol.21 (S3), p.1
Hauptverfasser: Vinichenko, Mikhail V, Melnichuk, Alexander V, Kirillov, Andrey V, Makushkin, Sergey A, Melnichuk, Yulyia A
Format: Artikel
Sprache:eng
Schlagworte:
Employees
Employment
Games
Gamification
Human resources
Managers
Methods
Millennials
Motivation
Productivity
Self expression
Technological change
Training
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Zusammenfassung:The purpose of this article is to identify modern views on the gamification of business. The paper mainly focuses on the theoretical aspects of the application of gamification in different sectors of economy, as well as on the best practices of application of gaming techniques. General scientific methods and various methodologies have been comprehensively employed to identify the attitude of the residents of the Moscow Region towards gamification and to achieve the set goals.
ISSN:1204-5357
1204-5357