Motivaciones para implantar una estrategia de RSC en empresas tecnologicas y su influencia en la competitividad. Analisis empirico desde España/Motivation to implement a CSR strategy into technology companies and its influence on competitiveness. Empirical analysis from Spain/Motivação para implementar estratégia RSC em empresas de tecnologia e sua influência sobre a competitividade. Análise empírica da Espanha

In this article a structural equation model is proposed to explain the motivation to implement Corporate Social Responsibility (CSR) measures in Spanish technology companies, and how it influences the competitiveness of these companies. The analysis of CSR in technology companies is in an initial state, as shown by the literature analyzed. The results reveal that there is a positive, direct and statistically significant relationship among motivation, CSR strategy and competitiveness. Theoretical and practical implications are drawnfor CSR management in technology companies.