The Darkness Effect: the Effect of Lighting Conditions on Self-Control

The Darkness Effect: the Effect of Lighting Conditions on Self-Control

The current research examines whether ambient lighting (brighter vs. darker) impacts self-control. Two studies showed that participants who completed the study in darker conditions ate more indulgent snacks (cookies, M&Ms) than did those in lighter conditions. Potential underlying mechanisms for...

Ausführliche Beschreibung

Gespeichert in:
Bibliographische Detailangaben
Hauptverfasser: Marin, Jorge Pena, Rae, Ashley, Shrum, L J
Format: Tagungsbericht
Sprache:eng
Schlagworte:
Consumer behavior
Self control
Studies
Online-Zugang:Volltext
Tags: Tag hinzufügen
Keine Tags, Fügen Sie den ersten Tag hinzu!
Beschreibung
Zusammenfassung:The current research examines whether ambient lighting (brighter vs. darker) impacts self-control. Two studies showed that participants who completed the study in darker conditions ate more indulgent snacks (cookies, M&Ms) than did those in lighter conditions. Potential underlying mechanisms for this effect are discussed.
ISSN:0098-9258