The Valuation of Imagined Future Achievement

The Valuation of Imagined Future Achievement

Three studies show people value the notion of potential in the present. Study 1 demonstrates potential makes people more likely to consume inferior performances. Study 2 shows this requires the ability to project performance in the future. Study 3 shows the effect only holds when valuation is open t...

Ausführliche Beschreibung

Gespeichert in:
Bibliographische Detailangaben
Hauptverfasser: Poehlman, T Andrew, Newman, George
Format: Tagungsbericht
Sprache:eng
Schlagworte:
Consumer behavior
Studies
Valuation
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Beschreibung
Zusammenfassung:Three studies show people value the notion of potential in the present. Study 1 demonstrates potential makes people more likely to consume inferior performances. Study 2 shows this requires the ability to project performance in the future. Study 3 shows the effect only holds when valuation is open to interpretation.
ISSN:0098-9258