Risk Communication Under Positive Mood: the Impact of Message Framing and Goal Claim on Public Safety Persuasion

Risk Communication Under Positive Mood: the Impact of Message Framing and Goal Claim on Public Safety Persuasion

Positive mood impacts individual's response to risk information. Therefore, some traditional message strategies may not work well for public safety persuasion in positive mood. To bridge this gap, the current research examined the effects of two strategies (message framing and goal claim) on ri...

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Bibliographische Detailangaben
Hauptverfasser: Han, Sidney Su, Gough, Karen, Teng, Lefa
Format: Tagungsbericht
Sprache:eng
Schlagworte:
Communication research
Effectiveness studies
Emotions
Information processing
Positivism
Public safety
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Beschreibung
Zusammenfassung:Positive mood impacts individual's response to risk information. Therefore, some traditional message strategies may not work well for public safety persuasion in positive mood. To bridge this gap, the current research examined the effects of two strategies (message framing and goal claim) on risk communication effectiveness under positive mood.
ISSN:0098-9258