Playing the Field: the Effect of Fertility on Women's Desire For Variety
Four studies examine how fertility influences women's desire for variety. Ovulating women have increased preference for variety in consumer product choice. Variety seeking is mediated by an increase in desire for new men near ovulation. Minimizing the salience of mate attraction goals suppresse...
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| Hauptverfasser: | , |
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| Format: | Tagungsbericht |
| Sprache: | eng |
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| Online-Zugang: | Volltext |
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| Zusammenfassung: | Four studies examine how fertility influences women's desire for variety. Ovulating women have increased preference for variety in consumer product choice. Variety seeking is mediated by an increase in desire for new men near ovulation. Minimizing the salience of mate attraction goals suppressed the ovulatory effect on variety seeking. |
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| ISSN: | 0098-9258 |