Focus on Your Feelings - But the Right Ones: Insights on the Processes of Ego Depletion

Focus on Your Feelings - But the Right Ones: Insights on the Processes of Ego Depletion

This research examines the role of feelings in stimulating versus eliminating the depletion effect. We demonstrate the differential effects of feelings signaling a need to spend less additional resources (e.g., fatigue) versus more additional resources (e.g., hunger) on depleted consumers' self...

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Bibliographische Detailangaben
Hauptverfasser: Belei, Nina, Jasmand, Claudia, Sternthal, Brian
Format: Tagungsbericht
Sprache:eng
Schlagworte:
Consumer behavior
Consumer spending
Emotions
Self control
Studies
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Beschreibung
Zusammenfassung:This research examines the role of feelings in stimulating versus eliminating the depletion effect. We demonstrate the differential effects of feelings signaling a need to spend less additional resources (e.g., fatigue) versus more additional resources (e.g., hunger) on depleted consumers' self-regulatory behavior.
ISSN:0098-9258