How Do Predictions Affect Accuracy Perceptions? the Role of Depth of Information Analyses

How Do Predictions Affect Accuracy Perceptions? the Role of Depth of Information Analyses

Authors demonstrate that when a probability prediction is higher (vs. lower), consumers infer that the prediction is more accurate as it signals that the forecaster has conducted a more in depth analysis of the available information. Consequently, the forecaster is also judged as more reliable. Mode...

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Bibliographische Detailangaben
Hauptverfasser: Bagchi, Rajesh, Ince, Elise Chandon
Format: Tagungsbericht
Sprache:eng
Schlagworte:
Consumer behavior
Information
Predictions
Probability
Studies
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Zusammenfassung:Authors demonstrate that when a probability prediction is higher (vs. lower), consumers infer that the prediction is more accurate as it signals that the forecaster has conducted a more in depth analysis of the available information. Consequently, the forecaster is also judged as more reliable. Moderators and consequences are studied.
ISSN:0098-9258