We Are Not All the Same: a Typology of Donor Identities
Previous research has examined a generic donor/moral identity. Through interviews with blood donors and non-donors, we uncover four distinct donor identities (Life Saver, Community Carer, Practical Helper and Extraordinaire) and one perceived identity (Sacrificer) by non-donors. This typology captur...
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Format: | Tagungsbericht |
Sprache: | eng |
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Zusammenfassung: | Previous research has examined a generic donor/moral identity. Through interviews with blood donors and non-donors, we uncover four distinct donor identities (Life Saver, Community Carer, Practical Helper and Extraordinaire) and one perceived identity (Sacrificer) by non-donors. This typology captures the multidimensionality of donor identities and has implications for donor recruitment/retention. |
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ISSN: | 0098-9258 |