We Are Not All the Same: a Typology of Donor Identities

Previous research has examined a generic donor/moral identity. Through interviews with blood donors and non-donors, we uncover four distinct donor identities (Life Saver, Community Carer, Practical Helper and Extraordinaire) and one perceived identity (Sacrificer) by non-donors. This typology captur...

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Hauptverfasser: Lei, Jing, Bove, Liliana, Nagpal, Anish, Neville, Ben, Chmielewski-Raimondo, Danielle
Format: Tagungsbericht
Sprache:eng
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Zusammenfassung:Previous research has examined a generic donor/moral identity. Through interviews with blood donors and non-donors, we uncover four distinct donor identities (Life Saver, Community Carer, Practical Helper and Extraordinaire) and one perceived identity (Sacrificer) by non-donors. This typology captures the multidimensionality of donor identities and has implications for donor recruitment/retention.
ISSN:0098-9258