Coping With Social Identity Threats: Defending the Self Without Sabotaging Self-Control

Coping With Social Identity Threats: Defending the Self Without Sabotaging Self-Control

We compare two strategies for coping with social identity threats, specifically focusing on how these influence subsequent self-control. One field study and three experiments reveal that while the two strategies are equally effective in repairing the threatened self, one strategy is more detrimental...

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Hauptverfasser: Dzhogleva, Hristina, Coleman, Nicole Verrochi
Format: Tagungsbericht
Sprache:eng
Schlagworte:
Consumers
Influence
Self control
Social identity
Studies
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creator Dzhogleva, Hristina
Coleman, Nicole Verrochi
description We compare two strategies for coping with social identity threats, specifically focusing on how these influence subsequent self-control. One field study and three experiments reveal that while the two strategies are equally effective in repairing the threatened self, one strategy is more detrimental to consumers' self-control.
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issn 0098-9258
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source Business Source Complete
subjects Consumers
Influence
Self control
Social identity
Studies
title Coping With Social Identity Threats: Defending the Self Without Sabotaging Self-Control
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