Coping With Social Identity Threats: Defending the Self Without Sabotaging Self-Control

Coping With Social Identity Threats: Defending the Self Without Sabotaging Self-Control

We compare two strategies for coping with social identity threats, specifically focusing on how these influence subsequent self-control. One field study and three experiments reveal that while the two strategies are equally effective in repairing the threatened self, one strategy is more detrimental...

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Bibliographische Detailangaben
Hauptverfasser: Dzhogleva, Hristina, Coleman, Nicole Verrochi
Format: Tagungsbericht
Sprache:eng
Schlagworte:
Consumers
Influence
Self control
Social identity
Studies
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Beschreibung
Zusammenfassung:We compare two strategies for coping with social identity threats, specifically focusing on how these influence subsequent self-control. One field study and three experiments reveal that while the two strategies are equally effective in repairing the threatened self, one strategy is more detrimental to consumers' self-control.
ISSN:0098-9258