Visceral Vigor: the Effects of Disgust on Goal Pursuit

Visceral Vigor: the Effects of Disgust on Goal Pursuit

Visceral states such as hunger, thirst, and sexual arousal have commonly been shown to induce impulsive behaviors; we consider whether visceral states can instead result in long-term goal directed behavior. We present evidence that suggests induced disgust states promote the pursuit of previously ac...

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Bibliographische Detailangaben
Hauptverfasser: Banker, Sachin, Ackerman, Josh
Format: Tagungsbericht
Sprache:eng
Schlagworte:
Consumer behavior
Emotions
Goal setting
Impulsivity
Studies
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Beschreibung
Zusammenfassung:Visceral states such as hunger, thirst, and sexual arousal have commonly been shown to induce impulsive behaviors; we consider whether visceral states can instead result in long-term goal directed behavior. We present evidence that suggests induced disgust states promote the pursuit of previously active goals.
ISSN:0098-9258