How Fashion Designers Develop New Styles: Creative Epiphany Versus Market Feedback

How Fashion Designers Develop New Styles: Creative Epiphany Versus Market Feedback

Using real-world data, we refute the notion iconic fashion designers are creative visionaries impervious to the market. Empirically, we show styles introduced each season depend on how styles in prior season have been received by the market, and how the market responded previously to styles introduc...

Ausführliche Beschreibung

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Bibliographische Detailangaben
Hauptverfasser: Nunes, Joseph C, Drèze, Xavier, Cillo, Paola, Prandelli, Emanuella, Scopelliti, Irene
Format: Tagungsbericht
Sprache:eng
Schlagworte:
Creativity
Fashion designers
Market strategy
Studies
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Beschreibung
Zusammenfassung:Using real-world data, we refute the notion iconic fashion designers are creative visionaries impervious to the market. Empirically, we show styles introduced each season depend on how styles in prior season have been received by the market, and how the market responded previously to styles introduced by competing designers.
ISSN:0098-9258