Product-Level and Segment-Level Differences in the Effectiveness of a Longitudinal Labeling and Choice Architecture Intervention At a Large Hospital Cafeteria

Product-Level and Segment-Level Differences in the Effectiveness of a Longitudinal Labeling and Choice Architecture Intervention At a Large Hospital Cafeteria

At a large hospital cafeteria, several food and beverage categories were subjected to a labeling and choice architecture manipulation. Register receipts revealed that manipulation effectiveness varied considerably by product category. Analysis of 5000 individual employee purchase histories revealed...

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Bibliographische Detailangaben
Hauptverfasser: Riis, Jason, Barraclough, Susan, Levy, Doug, Sonnenberg, Lillian, Thorndike, Anne
Format: Tagungsbericht
Sprache:eng
Schlagworte:
Cafeterias
Descriptive labeling
Health care industry
Manipulation
Studies
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Beschreibung
Zusammenfassung:At a large hospital cafeteria, several food and beverage categories were subjected to a labeling and choice architecture manipulation. Register receipts revealed that manipulation effectiveness varied considerably by product category. Analysis of 5000 individual employee purchase histories revealed similar responsiveness by all income and ethnicity groups.
ISSN:0098-9258