When Status Pulls You One Way and Another: a Dilemma For Sustainable Investments

When Status Pulls You One Way and Another: a Dilemma For Sustainable Investments

Our research contributes to the literature on pro-social consumption. We show that for visible choices, status activation increases the likelihood of pro-social behaviors but that for private decisions, status activation can be counterproductive for products such as sustainable investments where sta...

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Bibliographische Detailangaben
Hauptverfasser: vonMohrenfels, Hannah Winkler, Faure, Corinne, Klapper, Daniel
Format: Tagungsbericht
Sprache:eng
Schlagworte:
Consumer behavior
Decision making
Social investing
Studies
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Beschreibung
Zusammenfassung:Our research contributes to the literature on pro-social consumption. We show that for visible choices, status activation increases the likelihood of pro-social behaviors but that for private decisions, status activation can be counterproductive for products such as sustainable investments where status also activates concerns about potential future wealth loss.
ISSN:0098-9258