Roundtable Session: Nudging Our Way to a Better Tomorrow: Bridging the Gap Between Consumer Behavior Research and Public Policy

Roundtable Session: Nudging Our Way to a Better Tomorrow: Bridging the Gap Between Consumer Behavior Research and Public Policy

This session examines ways to bridge consumer behavior research and policy. Researchers will discuss 1) successful ways that consumer behavior research has influenced policy, 2) ways to encourage researchers to study marketing in a policy context, and 3) directions for future research.

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Bibliographische Detailangaben
Hauptverfasser: Andreasen, Alan, Ariely, Dan, Bloom, Paul, Britton, Julie Edell, Dahl, Darren, Fitzsimons, Gavan, Griskevicius, Vladas, Inman, J Jeffrey, Keller, Punam, Lee, Angela, Menon, Geeta, Shiv, Baba
Format: Tagungsbericht
Sprache:eng
Schlagworte:
Consumer behavior
Influence
Policy making
Studies
Online-Zugang:Volltext
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Beschreibung
Zusammenfassung:This session examines ways to bridge consumer behavior research and policy. Researchers will discuss 1) successful ways that consumer behavior research has influenced policy, 2) ways to encourage researchers to study marketing in a policy context, and 3) directions for future research.
ISSN:0098-9258