Features of Involving Prospective Students in the Online Space of the University

Features of Involving Prospective Students in the Online Space of the University

According to 6I's Internet marketing management concept by M. MacDonald and H. Wilson, the first "I" is integration, it reflects intention of many researchers to recommend marketing on-line communication forming up on the base of integrated marketing communication strategy, which are...

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Veröffentlicht in:Global media journal 2016-01, p.1-8
Hauptverfasser: Skvortsova, V N, Shtanko, M A, Sviridova, K D, Tumalanov, V A, Scherbinin, A I
Format: Artikel
Sprache:eng
Schlagworte:
Advertising
Audiences
Behavior
Business communications
Customer relationship management
Electronic marketing
Foreign students
Information sources
Integrated marketing
Internet
Researchers
Search engines
Social networks
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Zusammenfassung:According to 6I's Internet marketing management concept by M. MacDonald and H. Wilson, the first "I" is integration, it reflects intention of many researchers to recommend marketing on-line communication forming up on the base of integrated marketing communication strategy, which are used today in traditional off-line marketing. [...]of the implementation of these recommendations will be the increase of the applicants' loyalty and the potential increase of the number of applicants in TPU.
ISSN:1550-7521
1550-7521