The Impact of Negative Information on Perceptions of Own Country Products: a New Perspective on Country of Origin and Its Influence on Consumer Behavior

The Impact of Negative Information on Perceptions of Own Country Products: a New Perspective on Country of Origin and Its Influence on Consumer Behavior

Past research on the country of origin construct leaves a number of questions as to the role this plays in consumer purchase decisions. This research considers the role of social and group identity in determining domestic product choices when negative country image is salient. We report one experime...

Ausführliche Beschreibung

Gespeichert in:
Bibliographische Detailangaben
Hauptverfasser: Semaan, Rania, Chao, Chen-Ho, Grein, Andreas
Format: Tagungsbericht
Sprache:eng
Schlagworte:
Decision making
Product choice
Social identity
Studies
Online-Zugang:Volltext
Tags: Tag hinzufügen
Keine Tags, Fügen Sie den ersten Tag hinzu!
Beschreibung
Zusammenfassung:Past research on the country of origin construct leaves a number of questions as to the role this plays in consumer purchase decisions. This research considers the role of social and group identity in determining domestic product choices when negative country image is salient. We report one experiment that shows that negative country image does not necessarily lead to decreased purchase intentions.
ISSN:0098-9258