Control Deprivation and Compensatory Shopping

Control Deprivation and Compensatory Shopping

We propose that perceived deprivation in control can result in compensatory shopping and increased spending. Findings from two real-shopping studies (field and lab) suggest shopping (particularly for utilitarian products) could serve as a strategy to restore a sense of control, and that this effect...

Ausführliche Beschreibung

Gespeichert in:
Bibliographische Detailangaben
Hauptverfasser: Chen, Charlene Y, Lee, Leonard, Yap, Andy J
Format: Tagungsbericht
Sprache:eng
Schlagworte:
Consumer behavior
Consumer spending
Control
Shopping
Studies
Online-Zugang:Volltext
Tags: Tag hinzufügen
Keine Tags, Fügen Sie den ersten Tag hinzu!
Beschreibung
Zusammenfassung:We propose that perceived deprivation in control can result in compensatory shopping and increased spending. Findings from two real-shopping studies (field and lab) suggest shopping (particularly for utilitarian products) could serve as a strategy to restore a sense of control, and that this effect is attenuated for low need-for-closure individuals.
ISSN:0098-9258