The Semantic and Aesthetic Impact of Smell on Touch

The Semantic and Aesthetic Impact of Smell on Touch

We contribute to the literature on multisensory interactions within consumer behavior by showing the semantic and sensory aesthetic impact of smell on touch. Across two studies we show that the scent of a product can impact haptic perceptions, with these effects being moderated by the level of congr...

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Hauptverfasser: Caldara, Cindy, Elder, Ryan S, Krishna, Aradhna
Format: Tagungsbericht
Sprache:eng
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Aesthetics
Consumer behavior
Semantics
Sensory perception
Studies
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creator Caldara, Cindy
Elder, Ryan S
Krishna, Aradhna
description We contribute to the literature on multisensory interactions within consumer behavior by showing the semantic and sensory aesthetic impact of smell on touch. Across two studies we show that the scent of a product can impact haptic perceptions, with these effects being moderated by the level of congruity and semantic associations between the sensory stimuli.
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identifier ISSN: 0098-9258
ispartof Advances in consumer research, 2011, Vol.38, p.1
issn 0098-9258
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source EBSCO Business Source Complete
subjects Aesthetics
Consumer behavior
Semantics
Sensory perception
Studies
title The Semantic and Aesthetic Impact of Smell on Touch
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